LIFE TIME NCO PRODUCTIONS

As Director of Content at Piranha, I led production capturing new club openings for Life Time across the United States. As one of their earliest agency partners, we were brought in to help shape and scale the model. I built the production teams and logistics from the ground up, then traveled on site to oversee the productions, keeping output consistent with brand standards city to city. Full arc, every time: client management, preproduction, crew, capture, and post, built to hold up across 45+ openings without the quality slipping.

Responsibilities: Agency Creative Producer, Casting Director, 1st AD
Client: Life Time
Project: NCO
Creative Agency: Piranha
Production Company: Piranha
Photography: Joe Thomas, Robert Rieger